GoPro just filed to go public (check here its SEC S-1 document). Its founder Nick Woodman is so unconventional that he is called the Mad Billionaire.

But what is really unconventional is the fact that a hardware company can still go public in the social media era. There are other unconventional features, particularly in the shareholding. Its founder and his father own together more than 40% of the company. The first developer still owns about 5%. Of course, the investors do not have as much… Silicon Valley is also known for the network strength so how is it a surfer could get the attention of the region? Because the GoPro cameras are great! Well this might not be all… Irwin Federman is a legendary VC, shareholder in GoPro… and Woodman’s stepfather…

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