This blog contains original articles as well as articles from the book "Start-Up", by Hervé Lebret, which exists both in English and French. It is available on Amazon as well as in electronic versions. To buy it, click here.

The Google Story

May 12th, 2010

This was the first chapter of my book! I have no real insider information about Google except my brief adventure with the Start-Up logo (that I use in this blog) when their people told me yes, no and finally yes about my right to use it. The book went out inbetween so it has a different cover but I obtained the right! I also failed in selling them a patent as they claimed they buy start-ups but not patents.

Still, I read so much about Google, it was sufficient material for my chapter but also for many presentations I made to students, entrepreneurs and in fact anyone interested in high-tech entrepreneurship and Google in particular… so after a few years of such presentations, I thought it was a good time to put online the Google Story which I hope you will find of some interest!

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One Response to “The Google Story”

  1. Start-Up: the book » Blog Archive » Innovation at Google Says:

    [...] is famous for its innovation. You may check my now-old powerpoint on the company. Their “as-famous 20% free-time” to create is certainly one of their key [...]

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