Tag Archives: Robert Noyce

Where the Small-Town American Dream Lives On

“As America’s rural communities stagnate, what can we learn from one that hasn’t?” is the subtitle of Our Town by Larissa MacQuhar in the Nov 13, 2017 paper edition of the New Yorker. The online title is Where the Small-Town American Dream Lives On. It is a strange and fascinating analysis of America. (By the way in the same edition, you can also read The Patriot a critic of the collected nonfiction of Philip Roth, another enlightening explanation of what American-ness is.

The Chamber of Commerce in orange City, Iowa. Photograph by Brian Finke.

Towards the end of this 10-page article, the author writes: In his 1970 book, “Exit, Voice, and Loyalty,” the economist Albert O. Hirschman described different ways of expressing discontent. Your can exit – stop buying a product, leave town. Or you can use voice – complain to the manufacturer, stay and try to change the place you live in. The easier it is to exit, the less likely it is that a problem will be fixed. That’s why the centripetal pull of Orange City was not just a conservative force; it could be a powerfully dynamic one as well. After all, it wasn’t those who fled the town who could push it onward, politically or economically -it was the ones who loved it enough to stay, or to come back.
Americans, Hirschman wrote, have always preferred “the neatness of exit over the messiness and heartbreak of voice.” Discontented Europeans staged revolutions; Americans moved on. “the curious conformism of Americans, noted by observers ever since Tocqueville, may also be explained in this fashion,” he continued. “Why raise your voice in contradiction and get yourself into trouble as long as you can always remove yourself entirely from any given environment should it become too unpleasant?”

There are many other interesting descriptions of people leaving and those staying; and of their ambitions, their motivations. I am not sure how this relates to innovation and entrepreneurship, but I remember Robert Noyce, one of Silicon Valley’s fathers with born in a small town in Iowa… and moved first to MIT for his PhD and then West.

The Innovators by Walter Isaacson – part 2 : Silicon (Valley)

What I am reading now following my recent post The Complexity and Beauty of Innovation according to Walter Isaacson is probably much better known: Innovation in Silicon Valley at the time of Silicon – Fairchild, Intel and the other Fairchildren. I have my own archive, nice posters from those days, one about the start-up / entrepreneur genealogy, with a zoom on Fairchild and one on Intel and one about the investor genealogy





“There were internal problems in Palo Alto. Engineers began defecting, thus seeding the valley with what became known as Fairchildren: companies that sprouted from spores emanating from Fairchild.” [Page 184] “The valley’s main artery, a bustling highway named El Camino Real, was once the royal road that connected California’s twenty-one mission churches. By the early 1970s – thanks to Hewlett-Packard, Fred Terman’s Stanford Industrial Park, William Shockley, Fairchild and its Fairchildren – it connected a bustling corridor of tech companies. In 1971, the region got a new moniker. Don Hoefler, a columnist for the weekly trade paper Electronic News, began writing s series of columns entitled “Silicon Valley USA,” and the name stuck.” [Page 198]

… and Investors



“In the eleven years since he had assembled the deal for the traitorous eight to form Fairchild Semiconductors, Arthur Rock had helped to build something that was destined to be almost as important to the digital age as the microchip: venture capital.” [Page 185] “When he had sought a home for the traitorous eight in 1957, he pulled out a single piece of legal-pad paper, wrote a numbered list of names, and methodically phoned each one, crossing off the names as he went down the list. Eleven years later, he took another sheet of paper and listed people who would be invited to invest and how many of the 500’000 shares available at $5 apiece he would offer to each. […] It took them less than two days to raise the money. […] All I had to tell people was that it was Noyce and Moore. They didn’t need to know much else.” [Pages 187-88]


The Intel culture

“There arose at Intel an innovation that had almost as much of an impact on the digital age as any [other]. It was the invention of a corporate culture and management style that was the antithesis of the hierarchical organization of East Coast companies.” [[Page 189] “The Intel culture, which would permeate the culture of Silicon Valley, was a product of all three men. [Noyce, Moore and Grove]. […] It was devoid of the trappings of hierarchy. There were no reserved parking places. Everyone including Noyce and Moore, worked in similar cubicles. […] “There were no privileges anywhere” recalled Ann Bowers, who was the personnel director and later married Noyce, [she would then become Steve Jobs’ first director of human resources] “we started a form of company culture that was completely different than anything that had been before. It was a culture of meritocracy.
It was also a culture of innovation. Noyce had a theory that he developed after bridling the rigid hierarchy at Philco. The more open and unstructured a workplace, he believed, the faster new ideas would be sparked, disseminated, refined and applied.” [Pages 192-193]

12.12.12 and Silicon Valley start-ups

No, it’s not another number trick after my 7 x 7 = (7-1) x (7+1) + 1, it’s just noticing today’s special date. I quickly did some search and found an interesting coincidence (just to show you there is no magic, just facts!)

This kind (on the right), then 12-year old, was born on December 12, 1927

It might be that Apple went public on December 12, 1980 to celebrate his birthday. But who would know?

Why on earth do I make the link? Well, because as the next picture shows, Robert Noyce, the kid, better known as a co-founder of Intel and Fairchild, was a mentor for Steve Jobs…

The Tinkerings of Robert Noyce

I am reading a new book on Steve Jobs and Silicon Valley entitled The Apple Revolution. I will come back on what I think when I am finished reading it. I discovered in the first pages of this book that famous author Tom Wolfe had written in 1983 another article about Silicon Valley centered around Bob Noyce, The Tinkerings of Robert Noyce.

You probably do not remember my previous posts mentioning Noyce, and if not you may want to read them:
What is the mentor role? in August 2010.
The Man Behind the Microchip in February 2008.
It is not very surprising that Noyce, the founder of Intel, is mentioned in a book about Apple computer. Noyce was a mentor to Jobs as you may see below or by reading my post above. Don Valentine add further that Noyce and Jobs may have been the two most important personalities of Silicon Valley: “There were only two true visionaries in the history of Silicon Valley. Steve Jobs and Bob Noyce. Their vision was to build great companies…”

Wolfe’s article is great and if you do not have time to read The Man behind the Microchip, you might want to read this shorter version. let me just extract a few things:

About the culture of Silicon Valley, work, openness and …
“The new breed of the Silicon Valley lived for work. They were disciplined to the point of back spasms. They worked long hours and kept working on weekends. They became absorbed in their companies the way men once had in the palmy days of the automobile industry. In the Silicon Valley a young engineer would go to work at eight in the morning, work right through lunch, leave the plant at six-thirty or seven, drive home, play with the baby for half an hour, have dinner with his wife, get in bed with her, give her a quick toss, then get up and leave her there in the dark and work at his desk for two or three hours on “a couple things I had to bring home with me.
Or else he would leave the plant and decide, well, maybe he would drop in at the Wagon Wheel for a drink before he went home. Every year there was some place, the Wagon Wheel, Chez Yvonne, Rickey’s, the Roundhouse, where members of this esoteric fraternity, the young men and women of the semiconductor industry, would head after work to have a drink and gossip and brag and trade war stories about phase jitters, phantom circuits, bubble memories, pulse trains, bounceless contacts, burst modes, leapfrog tests, p-n junctions, sleeping-sickness modes, slow-death episodes, RAMs, NAKs, MOSes, PCMs, PROMs, PROM blowers, PROM burners, PROM blasters, and teramagnitudes, meaning multiples of a million millions. So then he wouldn’t get home until nine, and the baby was asleep, and dinner was cold, and the wife was frosted off, and he would stand there and cup his hands as if making an imaginary snowball and try to explain to her… while his mind trailed off to other matters, LSIs, VLSIs, alpha flux, de-rezzing, forward biases, parasitic signals, and that terasexy little cookie from Signetics he had met at the Wagon Wheel, who understood such things.
It was not a great way of life for marriages.”

About youth and innovation:
“The rest of the hotshots were younger. It was a business dominated by people in their twenties and thirties. In the Silicon Valley there was a phenomenon known as burnout. After five or ten years of obsessive racing for the semiconductor high stakes, five or ten years of lab work, work lunches, workaholic drinks at the Wagon Wheel, and work-battering of the wife and children, an engineer would reach his middle thirties and wake up one day; and he was finished. The game was over. It was called burnout, suggesting mental and physical exhaustion brought about by overwork. But Noyce was convinced it was something else entirely. It was…age, or age and status. In the semiconductor business, research engineering was like pitching in baseball; it was 60 percent of the game. Semiconductor research was one of those highly mathematical sciences, such as microbiology, in which, for reasons one could only guess at, the great flashes, the critical moments of inspiration, came mainly to those who were young, often to men in their twenties. The thirty-five year-old burnouts weren’t suffering from exhaustion, as Noyce saw it. They were being overwhelmed, outperformed, by the younger talent coming up behind them. It wasn’t the central nervous system that was collapsing, it was the ego.”

About status, hierarchy and success:
“And if he was extremely bright, if he seemed to have the quality known as genius, he was infinitely more likely to go into engineering in Iowa, or Illinois or Wisconsin, then anywhere in the East. Back east engineering was an unfashionable field. The east looked to Europe in matters of intellectual fashion, and in Europe the ancient aristocratic bias against manual labor lived on. Engineering was looked upon as nothing more than manual labor raised to the level of a science. There was “pure” science and there was engineering, which was merely practical. Back east engineers ranked, socially, below lawyers; doctors; army colonels; Navy captains; English, history, biology, chemistry, and physics professors; and business executives. This piece of European snobbery that said a scientist was lowering himself by going into commerce. Dissenting Protestants looked upon themselves as secular saints, men and women of God who did God’s work not as penurious monks and nuns but as successful workers in the everyday world.”

Although he was an atheist, Wolfe sees in the values of “Dissenting Protestantism” roots of the Silicon Valley culture. “Just why was it that small-town boys from the Middle West dominated the engineering frontiers? Noyce concluded it was because in a small town you became a technician, a tinker, an engineer, and an and inventor, by necessity. “In a small town,” Noyce liked to say, “when something breaks down, you don’t wait around for a new part, because it’s not coming. You make it yourself.”

Interestingly enough the Apple Revolution also mentions all these points, but in the context of the hippie counter-culture… wait for next post!

What is the mentor role?

I recently read Fred Wilson’s post on The CEO Mentor and Coach. As usual his post and the high number of comments are interesting. I would just like to add one of the best descriptions of a mentor I have read. It is what Robert Noyce represented for Steve Jobs. You can find the full account in the book The Man Behind the Microchip by Leslie Berlin or in a shorter account she gave for the Computer History Museum (pdf file – 6MB).

So here is a short account of Noyce’s mentoring!

“Bob Noyce took me under his wing. I was young, in my twenties. He was in his early fifties. He tried to give me the lay of the land, give me a perspective that I could only partially understand. You can’t really understand what is going on now unless you understand what came before”

“When Noyce left daily management at Intel in 1975, he turned his attention to the next generation of high-tech entrepreneurs. This is how he met Jobs.” Noyce was not attracted initially by the hippie style, “but over time, Noyce’s feelings about Apple began to change. This was due, in no small measure, to Steve Jobs, who deliberately sought out Noyce as a mentor. (Jobs also asked Jerry Sanders and Andy Grove if he could take them to lunch every quarter and “pick your brain”). “Steve would regularly appear at our house on his motorcycle” Bowers [Noyce’s wife] recalls “Soon he and Bob were disappearing into the basement, talking about projects.”

Noyce answered Jobs’ phone calls – which invariably began with “I’ve been thinking about what you said” or “I have an idea” – even when they came at midnight. At some point he confided to Bowers, “If he calls late again, I’m going to kill him,” but still he answered the phone.

Jobs agrees that his relationship was almost more filial than professional. “The things I remember about Bob are the personal things. I remember him teaching me how to ski better. And he was very interested in – fascinated by – the personal computer, and we talked a lot about that.

The Man Behind the Microchip


The Man Behind the Microchip is one of the best biographies about technology and entrepreneurship. This book is a pleasure to read from beginning to end. It is full of important facts about Silicon Valley, its history and its development.

I will just quote Robert Noyce, the hero of this book, founder of Fairchild and Intel:

Look around who the heroes are. They aren’t lawyers, nor are they even so much the financiers. They’re the guys who start companies

and also author Leslie Berlin adds:

Noyce testified against an industrial policy managed by the Federal government. He referred to his own experience with Apple to strengthen his argument: “If I was not capable of identifying the future champions of technology, how could we believe that the government could do better?”

This a must-read book for anyone interested in start-ups and high tech.