Business Lessons by Kleiner Perkins (Part II): Bill Campbell by John Doerr

My Part II should have been about Komisar’s Straight Talk for Startups, but it will be my Part III. I just finished Measure what Matters, the topic of my Part I, and I must admit I was impressed to the point I needed to have a Part II dedicated to it again.

I was impressed by the last chapter dedicated to “Coach” Bill Campbell. It is a very moving portrait of one of the least known celebrities of Silicon Valley. The Coach, the coach of Steve Jobs and the Google triumvirate, Page, Brin and Schmidt and of so many others.

I was also impressed by the subtlety of the message about OKRs. So difficult to explain as it may take a life to digest them. But the book is really enlightening. OKRs have four ingredients, focus, transparency, accountability and ambition (the BHAG – Big Hairy Audacious Goal). It is scary and at the same time generous. I think any leader should read that book…

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